Master AI-Powered Digital Marketing Today! Join Our Course Today!
Best Digital Marketing Institute In Kolkata
Enhance Your Career with the Top Digital Marketing Institute
Get Global Accredited Certifications
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Industry-Recognized Training
Flexible Learning Options
Expert Faculty
Career Support
Global Certification
Explore the Key Benefits of Our Leading Digital Marketing Program in Kolkata
Duration
6 Months
Payment Method
Easy EMI Options
Course Level
Expert
Placement
100% Assistance
Paid Internship
3 Month
What You Will Learn In Our AI-Powered Digital Marketing Course
What is Marketing? |
What is Digital Marketing |
Difference between Online marketing Vs Offline Marketing |
Role of a Digital marketer |
Different verticales of Digital marketing |
Why digital marketing is important |
Digital Marketing Strategy Planning |
How To Do Competitor Analysis ? |
When A business needs A Digital Marketing Agency |
What is SEO |
Types of SEO |
White Hat , Black Hat & Grey hat SEO |
On Page & off Page SEO |
Link, Content & Technical |
What is search engine |
How Search Engines Work |
What is Meta Data |
Types of Metadata |
What is Meta Title |
How to Write & Optimize Meta Title |
What is Meta Description |
How to Write & Optimize Meta Title |
What is Keyword |
Types of Keyword |
How to do keyword research |
Understand the concept and importance of H tags in SEO |
Types of H tags |
Page Speed Analysis |
What is Crawling & Indexing |
What is Anchor Tags |
What is Alt text |
What is Sitemap? How To Generate |
What is Robots.txt |
What is Internal Linking |
Mobile Responsive |
What is Favicon |
What is Canonicalization |
What is Local SEO |
Why is local SEO important |
How does local SEO work? |
Map pack results |
Local SEO ranking factors |
How to set up Google Business Profile |
How to optimize google business profile |
How to use AI in Local SEO |
Best Practice of google business profile |
What is Social Media |
Social Media Markeng |
How it is Different from Other Channels |
Popular Social Media Plaorms |
Facebook Markeng |
Twitter Marketing |
Importance of Facebook Markeng |
Understanding Facebook Markeng |
Facebook Business Page |
Facebook Insights |
Conversion Tracking of Facebook Ads |
Facebook Pixels |
How to check competitors social media ads |
Meta Business Manager set up |
Facebook creator studio |
Instagram hashtag research |
Facebook lead ads |
Hyperlocal Targeting Facebook Ads |
Facebook Lookalike audience |
How To Target Your Competitors' Customers With Facebook Ads! |
The ULTIMATE Facebook Custom Audience Tutorial |
How To RETARGET WEBSITE VISITORS With Facebook Ads |
Facebook frequency cap |
Facebook Messenger ads |
Facebook Engagements Ads for Whats App, Instagram and Messenger |
ABO vs CBO |
What is Instagram SEO and How To Do It. the complete checklist |
How to write instagram bio |
how to create content calendar for instagram |
How to grow instagram followers organically |
What is Youtube marketing? |
What is SEO in youtube |
how to optimize a youtube channel - step by step guide |
Important settings of youtube |
How to find youtube content ideas and hashtags |
How to rank youtube videos in top position |
Instagram Best Practice |
Whats App Ad Creation |
What is Content Writing? |
What is SEO Content Writing? |
What is Content Marketing? |
Difference between Content Writing and Content Marketing? |
Importance of Content in SEO? |
What Is Content Optimization? |
AI or Humanise content ? Which one google accept and why? |
How To Optimize Content |
Tools to use content writing? |
Introduction of graphic design |
How to use AI in graphic Design |
Logo Design |
Website banner and blog banner image design |
Youtube thumbnail design |
Create social media posts |
Design infographics |
Learn how to mkae videos/shorts for youtube |
What is GA4 |
What is GSC |
What is difference between GA4 & GSC |
Ovrview of GA4 |
Overview GSC |
Complete Training of GA4 |
Complete Training of GSC |
Introduction to AI in Digital Marketing |
AI in SEO (Search Engine Optimization) |
AI in Google Ads |
AI in Graphic Design |
AI in Lead Generation |
AI in Social Media Marketing |
Training on AI Tools for Digital Marketing |
Future Trends and Innovations in AI for Digital Marketing |
Practical Applications |
What is a Website |
What is the difference between webpage, website, web server |
Types of websites |
Understand Domain and Hosting with Example |
How to buy domain and hosting |
Types of CMS |
Basic HTML Tags You Need to Know for SEO |
Elements of Front-end and Back-End |
Important SEO Friendly WordPress Themes |
Important WordPress Plugins For SEO |
WordPress dash board overview |
What is plugin and how install plugins |
Introduction to Website Security |
Common security threats and vulnerabilities |
How To Prevent These Threats |
Website Design Principles |
How To Make Responsive Design In WordPress |
Advance keyword research techniques |
How to optimize h tags |
Best Practice of Meta Title |
Best Practice of Meta Description |
Img SEO |
How to ptimize page speed |
Tricks & Tips To Index Your Pages on Google Fast |
What is Broken Links? And How To Find that? |
Schema Markup |
Start A/B Testing |
Content Analysis Techniques |
Competitor backlink Analysis |
Backlink Buildings |
Understand User Experience and Behavior |
Deep Knowledge on All SEO Algorithms |
How to USE AI in SEO |
SWOT Analysis of Website |
301 Redirects |
404 Error |
What is Google Ads |
Keyword Match Type |
What is Ad Rank? |
Tips for Improving Ad Position |
What is Bidding? |
Types of Bidding |
What is Click-Through Rate? |
How to Calculate Click-Through Rate |
What is Conversion Rate? |
How to set Conversion Tracking |
What is Display Network? |
What is Extension? |
Benefits of using extension in Google ads |
Types of Google Ads Extensions |
Qhat is Quality Score? |
How to improve Quality Score? |
Best practice of optimizing Google Ads Headlines & Description |
History of Google Search Ads |
What is RSA Ads |
How to Optimize RSA Ads |
Types of Google Ads Campaigns |
What is remarketing? And How to do that? |
Overview of Google Ads panel |
Set up Google Ad A/c |
best practice of search campaign creation and optimization |
best practice of lead campaign creation and optimization |
best practice of video campaign creation and optimization |
best practice of app campaign creation and optimization |
How to USE AI in Google Ads |
Google Ads Keyword Research techniques |
Understand the Google Ads CPC |
What is email marketing |
Importance of email marketing? |
Types of Email Marketing Campaigns |
Tips on how to build email lists? |
Email Marketing best practices |
What is Hard Bounce and Soft Bounce? |
Email Open rate |
Click through rate |
A/B testing |
USE AI in Email marketing |
Best Email Marketing Service provider |
What is CRO? |
Understanding Website Analytics |
Conducting CRO Audits |
A/B Testing and Multivariate Testing |
CRO Tools and Resources |
What is Landing Page |
How to improve the landing experience in google ads/social media ads? |
use Google Ads in Lead generation |
How to generate thousand of leads from local seo |
Use email marketing for lead generation |
Use Linkedin for b2b lead generation |
Introduction to AffiliatMarketing? |
What are the benefits of affiliate marketing? |
How much can you make as a new affiliate marketer |
How to start affiliate marketing as a beginner? |
What are the best affiliate marketing opportunities for beginners? |
Who are affiliates? |
Amazon affiliate rates? |
Types of Affiliate Marketing Programs |
How to combine your SEO strategy with your affiliate marketing plan? |
Student Placement Success Stories
At Offtrack Education, we pride ourselves on helping our students land rewarding jobs in various industries after completing our comprehensive digital marketing course. Below are some of our successful student placements
![Palash Lochan Mahana](https://offtrackeducation.com/wp-content/uploads/2024/09/WhatsApp-Image-2024-09-06-at-10.01.10-AM-5.jpg)
Joy Mazumder
Post - Sr. SEO Executive Company Name - Webgiginfo![Joy Mazumder](https://offtrackeducation.com/wp-content/uploads/2024/09/WhatsApp-Image-2024-09-06-at-10.01.10-AM-6.jpg)
Rakhi Chowdury
Post - Digital Marketing Executive Company- Slate n Chalk Academy![Rakhi Chowdury](https://offtrackeducation.com/wp-content/uploads/2024/09/WhatsApp-Image-2024-09-06-at-10.01.10-AM-7.jpg)
Saswati Das
Post - SEO Executive Company Name - First Rite IT Services![Saswati Das](https://offtrackeducation.com/wp-content/uploads/2024/09/WhatsApp-Image-2024-09-06-at-10.01.10-AM-8.jpg)
Riya Guha Sarkar
Post - Social Media Marketing Manager Company Name - Click N flickz![Riya Guha Sarkar](https://offtrackeducation.com/wp-content/uploads/2024/09/WhatsApp-Image-2024-09-06-at-10.01.10-AM-9.jpg)
Nilabha Maji
Post - SEO Manager Company Name - Beanstalkedu![Nilabha Maji](https://offtrackeducation.com/wp-content/uploads/2024/09/WhatsApp-Image-2024-09-06-at-10.01.10-AM-10.jpg)
Why Our Students Succeed
Class Type Online & Offline
Hands-On, Live Project Learning
Affordable & Quality
Complimentary Videos & PDFs
200+ Digital Marketing Tools
Doubt Clearing Sessions
100% Practical Course
15+ Recognised Certificates
Who Can Benefit from a Digital Marketing Program?
Students
Developing digital marketing skills through a comprehensive digital marketing program is vital for students looking to stand out. In today's competitive job market, especially in Kolkata, completing a digital marketing course with a certificate can greatly enhance employability.
Job Seekers
By joining a well-regarded digital marketing institute like ours and enrolling in our online digital marketing courses, job seekers can improve their chances of securing employment. Our program allows you to keep up with changing industry trends, fast-track your career advancement, and gain a recognized certificate.
Working Professionals
Enroll in our digital marketing course to hone your skills, boost job security, enjoy flexible working conditions, and unlock a wider range of career opportunities. The flexible digital marketing course duration makes it easier for working professionals to balance learning with their current job.
Entrepreneurs
Mastering digital marketing through our digital marketing program is crucial for staying ahead of the competition, adapting to market shifts, and driving business growth. A digital marketing course with a certificate can be key to generating leads, increasing conversion rates, and ensuring long-term success.
Tools You Master
![taboola](https://offtrackeducation.com/wp-content/uploads/2022/04/taboola.png)
![twitter](https://offtrackeducation.com/wp-content/uploads/2022/04/twitter.png)
![semrush](https://offtrackeducation.com/wp-content/uploads/2022/04/semrush.png)
![facebook-ads](https://offtrackeducation.com/wp-content/uploads/2022/04/facebook-ads.png)
![google-analytics](https://offtrackeducation.com/wp-content/uploads/2022/04/google-analytics.png)
![hubspot](https://offtrackeducation.com/wp-content/uploads/2022/04/hubspot.png)
![lighthouse](https://offtrackeducation.com/wp-content/uploads/2022/04/lighthouse.png)
![photoshop](https://offtrackeducation.com/wp-content/uploads/2022/04/photoshop.png)
![Moz](https://offtrackeducation.com/wp-content/uploads/2022/04/Moz.png)
![copy scape](https://offtrackeducation.com/wp-content/uploads/2022/04/copy-scape.png)
![grammarly](https://offtrackeducation.com/wp-content/uploads/2022/04/grammarly.png)
![seo power suite](https://offtrackeducation.com/wp-content/uploads/2022/04/seo-power-suite.png)
![scriming frog](https://offtrackeducation.com/wp-content/uploads/2022/04/scriming-frog.png)
![surfer](https://offtrackeducation.com/wp-content/uploads/2022/04/surfer.png)
![ahrefs](https://offtrackeducation.com/wp-content/uploads/2022/04/ahrefs.png)
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Here Is A Glimpse Of Some Accomplished Students Who Have Successfully Completed Their Digital Marketing Course.
![offtrackeducation](https://offtrackeducation.com/wp-content/uploads/2024/07/image-6.webp)
![Priyanka](https://offtrackeducation.com/wp-content/uploads/2024/07/Priyanka-1.webp)
![Shibam](https://offtrackeducation.com/wp-content/uploads/2024/07/image-68.webp)
![Saswati](https://offtrackeducation.com/wp-content/uploads/2024/07/image-69.webp)
![Rakki Bera](https://offtrackeducation.com/wp-content/uploads/2024/07/image-67.webp)
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Our Alumni Placed
![Untitled-115](https://offtrackeducation.com/wp-content/uploads/2022/04/Untitled-115-150x150.jpg)
![Untitled-112](https://offtrackeducation.com/wp-content/uploads/2022/04/Untitled-112-150x150.jpg)
![Untitled-111](https://offtrackeducation.com/wp-content/uploads/2022/04/Untitled-111-150x150.jpg)
![Untitled-17](https://offtrackeducation.com/wp-content/uploads/2022/04/Untitled-17-150x150.jpg)
![Untitled-12](https://offtrackeducation.com/wp-content/uploads/2022/04/Untitled-12-150x150.jpg)
![Untitled-16](https://offtrackeducation.com/wp-content/uploads/2022/04/Untitled-16-150x150.jpg)
![IBM](https://offtrackeducation.com/wp-content/uploads/2022/04/Untitled-1-150x150.jpg)
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Frequently Asked Questions
What is Digital Marketing?
Internet Marketing is a process to build awareness, increase sales and branding through digital devices or the internet.
There are so many methods which are available to pursue a Digital Marketing Course.
For example, if you promote your products through whatsapp, it will be called Internet marketing.
If you promote your products through social media sites, it will be called Online marketing.
Who can join our Internet marketing course?
Practically anyone can learn this course of Digital Marketing. All you need to know is how to run a computer with the basic use of the internet.
People who are studying in college, who are working in any company or organization, people who are intermediate or who have their own business,
they can join the best online marketing training course in Kolkata from our Offtrack Education.
Can I Do a Digital Marketing Course After 12th?
Yes, you can absolutely pursue a digital marketing course after completing your 12th grade. Many students opt for a Digital Marketing Program in Kolkata to gain valuable skills and start their careers early. Our Digital Marketing Institute in Kolkata offers programs designed for fresh high school graduates, providing a solid foundation in digital marketing strategies and techniques.
Can I Learn Digital Marketing in 1 Month?
While you can gain a basic understanding of digital marketing in one month, mastering it requires more time and practice. Our Digital Marketing Program in Kolkata is designed to provide comprehensive training over several months to ensure you acquire in-depth knowledge and practical experience. Short-term courses might offer an introduction, but a thorough digital marketing course offers more extensive training.
What Is the Salary in Digital Marketing?
Salaries in digital marketing vary depending on factors such as experience, location, and job role. In Kolkata, digital marketing professionals can expect competitive salaries, with opportunities for growth as they gain more experience. Completing a digital marketing course from our institute can enhance your skills and increase your earning potential, setting you up for a successful career in the field.
When will I get the course material, certificate of Digital Marketing Training in Kolkata?
You need not to worry about study material and certification for your Digital Marketing. After you enroll, Offtrack Education will guide and provide you with all kinds of course content and
certificates with respect to the module you will be learning at that time.
What are the different profiles in an internet marketing field?
There are plenty of profiles in which you can work after completion of Digital Marketing course from Offtrack Education.
For example, SEO executive, PPC executive, social media marketing executive, SEO analyst, SEO manager, PPC manager, social media marketing manager, digital marketing head.
Is Digital Marketing Good for a Career?
Digital marketing is an excellent career choice due to its growing demand and diverse opportunities. With businesses increasingly focusing on online presence, skilled professionals are highly sought after. A digital marketing course from our institute can equip you with the necessary skills to thrive in this dynamic field. Our graduates often find rewarding positions and career growth in various sectors.
Is Digital Marketing Very Difficult?
Digital marketing can be challenging, especially if you're new to the field. However, with the right training and resources, it becomes manageable and rewarding. Our Digital Marketing Institute in Kolkata provides a structured learning approach, making complex concepts more accessible. We also have experienced faculty from the industry who bring real-world insights into the classroom, enhancing your learning experience. The difficulty level often depends on your dedication and the quality of the digital marketing course you choose.
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Post - Social Media Marketing Manager Company Name - Sujha Ayurveda